Posted in What not to do

How to fail at communication: song and dance

Some things benefit from the addition of music and dance.

Corporate, professional communication… not one of them!

I suspect Siemens will survive this naff folie de grandeur. One of the greatest mysteries of capitalism is the way that companies can say and do boneheaded things while their business sails imperviously on.

Even so, it has set an example to companies everywhere of how silly you can look when you ignore three basic rules of corporate communication.

The first says large companies must never turn to song. There is not a single example of a business putting its values to music without mass humiliation.

Read more: AFR, 15 May 2016